ACHEWOOD - An Interview with Chris Onstad
Author: Stephen Gerding
August 12th, 2004
Welcome to a world where cats routinely die and come back from the dead, where they drink Ketel One and have their own Dear Abby-like advice columns. A world where a 5 year old otter child is making a serious run at the presidency, the Sani-Taco rules supreme, and robots have asses. It’s a magical place that’s visited regularly on the internet by Dave Barry, Tony Millionare and James Kochalka.
Enter the world of Achewood as envisioned by cartoonist, internet pioneer and man about town, Chris Onstad.
——————————————
4CR - Your stated influences include Garfield, Snoopy and Berkely Breathed’s work, but what sort of professional background did you approach cartooning from? Do you have a writing or art degree, or is this something that you just happened to fall into?
Chris Onstad - I came at it as a graphic designer who was bored making network diagrams for computer companies. In college I?d fallen in with the satire magazine, the Stanford Chaparral, and that?s where I spent most of my undergraduate years. I enjoy writing, and writing humor particularly, but it?s tough to get a gig on Letterman so I fell into doing tech industry whatnot, as I had graduated right at the peak of the dot com bubble in the heart of silicon valley. I was even a ?Research Scientist? at this one lab for a couple years, if you can believe that. I didn?t take a single ?science? class in college. Fancy IT titles and German sports cars were falling from the trees in 1997.
4CR - It’s often said, probably to the point of now being a clich?, that the best characters practically write themselves. Do you find this to be true for any of the Achewood clan?
Chris Onstad - The relationships between the characters that are most opposed personality-wise (Ray and Roast Beef being the prime example in the Achewood universe) are the most fun to write, the ones that flow most freely.
4CR - Achewood tends not to follow any sort of traditional Monday through Friday structure when it comes to the strip and the story arcs, often starting or ending stories mid-week, sometimes dropping a plotline abruptly in favor of something else, then returning to the earlier story at a later date. How far in advance do you plot out the strip, and how rigidly do you tend to stick to your original outlines?
Chris Onstad - I don?t plot at all. It?s a stream of consciousness exercise. It seems to flow together well, so I?m pleased with it over time, but obviously it?s impossible for me to know how it looks to the mind that didn?t write it. There?s probably some logic behind the fact that I am not wealthy, though.
4CR - How much does fan feedback affect the directions of your stories, if it has any effect at all?
Chris Onstad - Any artist/writer is lying if they say it doesn?t pop into their heads once in a while. You get used to it, though. You get used to hate mail and love mail and smart mail and thoughtful mail and kid mail and all of that. You develop a crucial thick skin. I doubt Keith Richards gets pissed off when people say he?s ugly, to him that?s just ambient noise. I?m used to people saying that Achewood is horrible, but I?m also used to people who write in to Ray?s advice column with genuinely traumatic personal problems that they shouldn?t be asking a cartoon cat. They?re all over the board, those Internet users, but you get used to it.
4CR - I know that you say that you don’t have a favorite character, but Ray certainly has become the center of most of the happenings in the Achewood universe. How much of yourself does the reader hear speaking through Ray, either in the strip or in the advice column?
Chris Onstad - I don?t think you can surgically extract the writer from the character, no matter how disparate they may be. I?m not like Ray, I?m introverted and on the quiet side, but I know how extroverted people are because I?ve been around them. It?s fun to write someone who never gets depressed and always sees the huge house party at the end of the tunnel. It?s also interesting to write Roast Beef, who is the polar opposite, and Philippe, who is five. How did I think when I was a kid? Well, let?s see here. I would like to eat a duck or a hamburger for dinner. That?s how I thought.
4CR - Have you ever received an email for Ray’s advice column that was simply too bizarre to use?
Chris Onstad - I can?t address some of the heavier stuff because I?m not a qualified counselor or therapist and I have no business offering advice to those who really need it. If your wicker sofa is rotting, or if you have a stupid haircut, then yes, Ray will shoot off some ideas, but leave the suicide stuff in your Drafts folder, please. Ray is obviously against suicide and will tell you about that much. If you commit suicide, how can you possibly make it to his Friday night party? It doesn?t add up, not in his head. Not to his way of thinking.
4CR - On top of the regular comic strip, you also have Ray’s advice column and you just added 8 new blogs for various Achewood characters as well as your own personal blog. How on earth do you find the time, much less the creative energy, to maintain all of this?
Chris Onstad - Writing is much faster than cartooning. Cartooning is hard. Blocking out momentum and dialogue frame-by-frame is hard. It?s highly constricting to always work in that tiny format. Just jumping into a voice and working through a few hundred loose words is pie and jam, pastrami and swiss. I enjoy the new ?blogs? very much; they allow me to develop characters much more thoroughly and rapidly than six panels a day ever could. I don?t know why I started writing the blogs, I think it had something to do with this new kind of mysterious cloudy rum, but since I did I?ve never regretted it. It?s a wonderful way to get into character.
4CR - You’ve stated in the past that the internet is where Achewood should be and that print is not your ultimate goal. However, at this point, you have 3 collections of Achewood strips (and a cookbook), and I assume more are forthcoming. Do you still feel that the internet is ultimately the perfect place for Achewood, or has your PoV shifted on that somewhat? Do you get a different sort of satisfaction from being able to hold a book of your creation in your hands than you do when you look at it online?
Chris Onstad - Print or online, I don?t care. That?s my opinion this evening. I want people to laugh and I want to make a living providing that. That?s the perverse pathology at the center of this.
4CR - Has all of the current hubbub about Scott Kurtz self-syndicating PVP in the near future caused you to toy with the idea about getting Achewood into the papers? It seems like it would be a perfect fit for a college paper or alternative weekly or something along those lines.
Chris Onstad - We?ve been developing a syndication program for the college and alternative weekly format. You should hopefully see offerings along these lines in fall of 2004 or winter 2005. We?ve already been published in several of these types of papers, and have been received with the requisite ?I love this comec [sic] strip!? as well as ?cancel this offensive comic, immediately! It is hurtful against several concepts!? We?re used to that kind of whatnot from various outraged protectors of the private personal universe we all seem to share when someone?s mad.
4CR - Are there any plans to collect the color Serializer.net strips in a printed format at some point?
Chris Onstad - No, but there is a good chance they?ll be worked into the books I?ve got coming out through Checker Book Publishing Group starting in Nov. 2004. We just inked a three-book deal, with huge international distribution. We?re very excited to be working with them.
4CR - How did the Checker Books deal come about? Did they approach you with bags of cash in hand, or did you go to them?
Chris Onstad - They approached us one day while we were diligently trying to create Achewood. It was a lovely offer, and as I sat in my robe and typed my answer to them, a bird alighted in a tree and sang a wonderful song. The song was the ring on my attorney?s cell phone, and things looked good to him. See you at Christmas with lots of new material in my leaky bag!
4CR - What will the difference be in the collections from Checker Books and the ones already available on achewood.com? Will they reprint those books differently, or will Checker simply be picking up where the original collections left off?
Chris Onstad - The Checker collections will feature lots of new material, in addition to the strips. It?ll be well worth picking up if you?re a fan.
4CR - What was it like when you found out that James Kochalka was a fan of the strip? Was it just kind of a cool rush, or did you all of a sudden know you’d “arrived”?
Chris Onstad - Hey, James is a really nice guy, but I won?t consider myself to have ?arrived? until I?m mimosa-a-mimosa with Debra Messing, discussing the finer points of my thick mediterranean curls.
4CR - You’ve mentioned in the past that you’re reworking finished strips all the time, generally soon after you’ve posted it. Have you ever considered leaving both versions of the changed strips available to the public, or offering a Bootleg Achewood print collection or something along those lines?
Chris Onstad - Well, not all the time. One in fifty, maybe, I?ll wake up and change a line or two. That?s a luxury of the medium. Sometimes I like both versions (http://www.achewood.com/index.php?date=06132002 - see that and the variation linked to above the strip) and keep both. Other times I change it because I don?t like it and want to improve it. Doing five Sunday-sized strips a week is tough bolts and sometimes I?m not done with it within the suggested 24-hour strip generation parameter.
4CR - Last year, you said that there was a screenplay, video game and more Achewood related items in the works. Has there been any progress made on any of those fronts? Can we expect to see an Achewood animated series on HBO’s fall season list?
Chris Onstad - Projects of that size take time to mature. Check back in a while, the best babies take the longest to come out of their mommies. I think any doctor would tell you that.
4CR - Seeing as 4CR is traditionally a comic book site, are there any comic books or comic book creators whose work you particularly enjoy?
Chris Onstad - What you?d expect. Chris Ware, Jim Woodring, Tony Millionaire, Sam Henderson, Al Columbia, Jesse Reklaw. Good fellows, to a man.
————————–
So, there you have it. Check out Achewood for yourself if you haven’t already. It’s easy to find at http://achewood.com, and keep an eye out for the new Checker collections in a few months.
- Related Articles:
34 Responses to “ACHEWOOD - An Interview with Chris Onstad”







August 12th, 2004 at 4:40 pm
Thank you for this excellent interview. Achewood is my favorite!
August 12th, 2004 at 5:38 pm
It doesn’t get any better than Achewood. My favourite place on the Internet. Great interview. Thanks 4CR, thanks Chris.
August 12th, 2004 at 6:24 pm
While we’re not affiliated in any way with M. Chris Onstad, stop on over to the OFFICIAL Unofficial Achewood Message Board to talk all-things Achewood and meet some truly scary fans and some generally nice people who like to read cartoons on the internet while they eat bagels and drink coffee and/or a refreshing highball.
August 13th, 2004 at 11:15 am
shove it, onstad!
August 13th, 2004 at 12:46 pm
Nice job Onstad. Watch out though, Ficus is slow-playing pocket queens.
August 14th, 2004 at 3:15 am
’stad=rad.
really. THE BEST EVER. oh, you like chris ware? that is awesome but achewood is AWESOMER
August 16th, 2004 at 7:13 am
I don’t know how you keep all this up, but a huge thanks from me!
August 16th, 2004 at 8:28 am
Achewood is simply a class act; there’s nothing else quite like it. Marvellous.
Got ‘wood? I know I have.
August 16th, 2004 at 11:03 pm
Thanks for the nice interview. It is always good to read about Achewood.
August 17th, 2004 at 7:43 am
The only online strip that has kept me coming back.
August 17th, 2004 at 3:41 pm
New blogs are hella great! Achewood is everybody’s best friend.
August 18th, 2004 at 7:50 am
Achewood is awesome, my vocabulary has changed, all sayin hell of, Roast Beef-style.
August 18th, 2004 at 11:33 am
Ever have an Achewood moment? One day my husband asked me where a manual was, and I looked around and one of my cats was standing on it.
August 19th, 2004 at 12:40 am
Pocket kings!
August 24th, 2004 at 3:56 pm
Marmaduke sucks donkey balls compared to this comic. good job!
September 2nd, 2004 at 9:38 am
Marmaduke sucks anyway, but achewood is THE absolute shit greatest comic on the earth I’m not kidding.
September 3rd, 2004 at 4:56 pm
I would kill my family if Onstad asked it of me.
September 18th, 2004 at 11:08 am
achewood is good for such people as those who like otters, cats and risotto.
October 19th, 2004 at 4:09 am
Great interview, suprised to hear Chris likes Al Columbia. Biologic Show > Achewood, tho =)
October 26th, 2004 at 3:21 pm
i too would kill andy’s family if onstad asked it of me. and i would enjoy it — but not as much as i enjoy achewood.
July 20th, 2005 at 7:45 pm
The humor is sharp, and the characters are as real as talking cats and lying robots can be. Thanks for keeping us entertained these past few years! Cheers, Chris.
July 21st, 2005 at 9:29 am
One week ago I was suffering from a debilitating case of Irritable Bowel syndrome. I started reading Achewood on Tuesday, bam, cured. Thanks Onstad.
October 22nd, 2005 at 8:33 pm
It seems even Canadians like this drivel - I hadn’t had the misfortune of seeing some rastus parading cat until some god-damn Canuck told me to check it out…hate you…
March 14th, 2006 at 6:00 pm
It seemed a shame for the last comment to be negative, Achewood is inspired and should be lauded as such.
May 8th, 2006 at 7:38 pm
It should be given its fair share alright. We may not agree on what the prize is though.
Let’s take a critical look.
Art: you sure those are cats, not dogs? It’s consistent, but is it good?
Humor: nonexistent. Jokes as we know them are nipped in the bud. Is an alternative being provided?
It’s easy to see that the strips are intentionally absurd. No context, no real situations, only unusual things happening. In a word: absurd… but an ON YOUR FACE kind of absurd, peppered with gratuitous obscenity (sorry, I see no reason for the language since it doesn’t work to craft jokes, and that makes it gratuitous), and it revels in it.
I’m not impressed, although I see where some people may be. The absurdity and lack of structure may give readers the illusion of surrealism, but in truth there’s no metaphor, no obscure meaning to speak of. Oh, too late, you’ve already formed this artificial elite of cool kids who “get” the strip. Well, you don’t fool us: there’s nothing to get. Have your little “non-mainstream” club if it pleases you, but if you toss punchlines and the three-act structure aside, you better have something ORIGINAL and acceptably universal to replace it with.
Relevance: Achewood’s random absurdity doesn’t give you a lot to relate to, unless you spend a lot of time on drugs like some of the characters. Yes, I’m saying that like it’s A BAD THING. (Funny how so many people agrees on that, isn’t it?)
The storylines go nowhere and end empty-handed, giving readers nothing to treasure. Phillipe? Onstad is the first to demean him; why should I sympathize? No value(s), no clever commentary, no non-traditional bits of wisdom, no humor, no story. Indeed, keep it to yourselves.
All of your saying how wonderful Achewood is begs the question: what are you people clinging so hard to?
June 4th, 2006 at 12:03 am
Hey Syd Field v2 your world view on what good comic is simply diffrent from the Achewood fans, its just that. Don’t put down those who enjoy Achewood just because you find nothing appealing about the comic.
I’m just suprised you care so much about this topic that you went out of your way to write a 4 paragraph rant about it. Its a webcomic, chill and simply ignore it if you don’t like it so much.
June 5th, 2006 at 4:12 pm
I’m not clinging to anything, Syd, I genuinely like the strip, and quite frankly, you’re really pissing me off. YOU, one Internet surfer out of the unwashed millions, don’t like Achewood, so CLEARLY us “fans” are just silly elitist kids trying to form a non-mainstream club.
Has it ever occured to you, dearest Syd, that we might just be different from Your Holiness? “What are we clinging to?” We’re not clinging to anything, we like the goddamn strip and we giggle when we read it! How is this so difficult to comprehend?
But we couldn’t possibly enjoy Achewood; Syd Field v2, that most worthy of Internet Posters, hates Achewood, and we all know that what Syd hates, we hate.
Since when are Achewood fans an artificial elitist club pretending we get it? Not a single one of my friends reads Achewood; you’re the one dismissing/condemning us because of our tastes. That, I believe, is the very definition of elitist.
You see through our artificial elite club, huh, Syd? You realize there’s nothing to get? EVERYONE realizes there’s nothing to get; Achewood is not trying to have a metaphor or be high art, and it doesn’t have to have one to be funny.
And so condescending/conceited, Syd. You can see how SOME PEOPLE might find Achewood humorous? Those druggies and potheads who clearly make up the majority of Achewood’s readers, because only stupid people (aka not Syd) could like the strip?
So, in conclusion, let’s sum up Syd’s ARTIFICIAL ELITIST argument:
I don’t like Achewood. But OMG, some people are saying they do. What is this? A differing opinion? Clearly they must be stoners. Well, I can see how SOME PEOPLE would find it funny. You don’t fool me, though; I’m so smart I figured out all by myself that Achewood has no metaphors in it! It’s just a comic about cats! Only things with metaphors in them are REAL art, everything else is just stupid! By the way, you’re being pretentious and conceited.
June 28th, 2006 at 5:44 pm
Tony_D: I type very quickly so it’s easy for me to put complete thoughts into writing. And to answer your question as to why I bother: because it’s my right to do so.
Kayla: The epithet shower has been quite entertaining. If knowing one’s craft is pretense and open criticism conceit, I want to hear your version of how civilization is supposed to progress instead.
Seeing as how your response was a bit too emotional, I’ll give you of a piece of advice you kindly gave me in your post: you’re welcome not to read my opinion if you disagree with it.
Your post does give me pause though. I have but to mention the things that make up the most basic principles of humor and storytelling for you to accuse me of pedantry. This gets the cogwheels to spin: is it that Achewoods fans actually revel in the very fact that Onstad’s work is devoid of them?
The printed publishing world DID set quality standards that, frankly speaking, no longer apply. Look at, say, Keenspot: half of the “artists” can’t spell, tell a story that’s not cliché-ridden, or draw a stick figure. While there are truly great webcomics out there that wouldn’t have seen the light without it, the Internet has generally caused quality standards to lower (along with MTV’s concerted effort to lower America’s IQ, Disney under Eisner and Genndy Tartakovsky).
July 4th, 2006 at 5:23 am
This has been driving me crazy for months: WHY HAVE THE CATS ONLY GOT TWO NIPPLES? All the cats I know have 8!
Also, why does Ray often refer to himself, or is referred to by others, as a “man”? I hope he and the others will not suffer the fate of too many cartoon animals and gradually anthropomorphise.
Love Achewood. Don’t know why.
July 6th, 2006 at 7:50 am
I suspect that Syd hasn’t read all that many of the strips in Achewood’s archives. I started at the beginning when I discovered the strip and didn’t like them at first, for the same reasons he gives: I didn’t think they were particularly funny and the absurdity didn’t appeal. But I did think that they seemed to get marginally more interesting as they went on, so I decided to give it the benefit of the doubt and read on. I’m glad I did, as in my opinion the strip improves massively as the characters become more fleshed out (some time after the introduction of Ray, Pat, and Roast Beef). I find Ray and Roast Beef to be genuinely interesting characters, surprisingly complex for cartoon cats, with very real “voices”. A browse through the blogs reinforces this view - the author has done a great job writing a lot of text entirely “in character”, successfully making the characters distinctive without reducing them to a single dimension (well, perhaps except Pat).
Syd complains of a lack of context: I think that by the time you get to the later strips there’s plenty of context, primarily the strange friendship between Ray and Roast Beef. There is a message there, somewhere - about what draws two different people together, about hope and depression - plenty of things. I think many people can relate to that. You don’t have to be like Ray or Roast Beef - or any of the other characters - to identify with them or their problems at some level. The in-your-face absurdity of the early strips is retained (and what’s wrong with a bit of absurdity for its own sake?) but is only one element among others. This is a strip where plot serves character, rather than vice versa - which, in my view, is true of all the best strips (and indeed other media too). Personally I find many momements not just of humour but of genuine pathos in the strip, especially from Roast Beef and his chronic melancholia - although it holds him back, he doesn’t let it run his life.
Syd also claims that “obscenity” that doesn’t drive humour is “gratuitous”, an assertion that seems to me completely specious (you might as well say that the use of the English language doesn’t in itself drive the humour and is therefore specious). If you don’t like obscenity then you’re not going to like it. But it’s far from gratuitous - it’s part of the characters. Ray speaks like that because he’s Ray, and if he didn’t speak like that, he wouldn’t be the character that he is. Now you may not like to read a comic strip about a character like that, and of course that’s your prerogative. There’s no reason why you *should* like it, particularly. But it’s not gratuitous. It may not drive the humour, but it drives the characterisation. And what’s wrong with that?
In fine: I see many values, humour, commentary and - yes - even story in this strip. I’m neither a kid nor cool, and the closest I’ve ever been to recreational drugs is a mug of Crampwort and Valerian tea, but I like it. I can easily see that other people might not like it. That doesn’t mean they’re not cool. I don’t think this strip is the greatest thing in the world - I don’t even think it’s the greatest strip on the Internet by any means - but I think it’s very well done and it pulls off some difficult tricks. If you don’t like it, fine, and you’re entitled to say *why* you don’t like it. But I do think that in your attack on it and those who do you are, to some degree, simply reifying your own personal tastes. You’re right that the strip doesn’t conform to many of the traditional elements, but it never claimed to; being different doesn’t in itself make it bad (although it doesn’t in itself make it good either, of course). And as I say, I think it does get more traditional as it goes on.
By the way, I agree I don’t like most of the art (although the characters introduced first seem better drawn than the later ones - I love the retro Krazy Kat feel to Teodore and Lyle). But I do like the writing. I’d rather read a badly drawn, well written comic than a well drawn, badly written one. Look at Dilbert, after all.
September 2nd, 2006 at 9:33 pm
jonathon - that was a well thought out, lucid, opinion. I tend to agree. What’s the point of denigrating or celebrating the comic? I am almost positive that comics are intended as a minor distraction. Let’s not get too pretentious in our critic of the comic for Godsakes! BTW I type fast too, yippee!
March 16th, 2007 at 5:48 pm
I like the cats that talk.
November 2nd, 2007 at 8:12 pm
Smog said it the best. And I’m assuming he also typed that very fast.
April 30th, 2008 at 8:19 am
Chuck norris bitch !!!!!!!!!!!!!!!!!!!!