It’s hard to blame to general media when they run a story that pretty much misses the point of the subject matter when it comes to pop culture items. Oftentimes, even if the writer truly understands the subject matter, they’re trying to dumb it down enough for the broadest audience possible. However, when Wizard manages to garner a fluff piece like this (bugmenot login: samcolt, password: 12345) out of the publicity it received by trying their level best to screw over HeroesCon, it’s pretty damned annoying. I especially like the part where the article says that WizardWorld shows are the only ones where the fans get to interact with pros. Piss off, Gareb Shamus.

Since it was formed 14 years ago, the company behind the magazine has evolved into the Wizard Entertainment Group, with a focus that has widened to include anime, toys and trading cards. It publishes several magazines, sells exclusive merchandise and holds conventions around the country.

Wizard World shows are “the one place where all these competing companies can come together to meet the fans,” said Gareb S. Shamus, 36, the company’s founder and president, from his office in Midtown Manhattan. Mr. Shamus is particularly proud of these conventions, which require considerable preparation time by the staff.

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