7 years ago, before Blair Witch, this sort of viral marketing would have blown people away. As it is, this is still a pretty cool little clip titled “Session 416″, apparently let loose on some file sharing networks to promote Joss Whedon’s upcoming movie, “Serenity.” Utilizing the various BitTorrent networks and the rest of the filesharing services to promote your studio’s project while attempting to sue them out of existence. That’s an interesting duality.

WebCrack, Movie/TV, In The Theaters