It’s official - “Snakes On A Plane” has a logo. Inspired by the loads of fan art that sprung up when the project was officially announced, the caudicus-styled logo is the latest hint that this may very well be the single most fan-driven production ever put out by Hollywood. A feat that’s all the more impressive since it’s a property that’s pretty much being created out of whole cloth, with the title, description and Samuel L. Jackson’s presence alone potentially driving the increasingly rabid fanbase to the theaters.

Additionally, they’re apparently going back for five days worth of reshoots, but not to soften things up. The directors want to aim for that R rating - they’ve figured out who their audience is, thanks to Sam Jackson who reportedly all but demanded that they keep the original working title instead of the weak-ass “Pacific Air Flight 121.”

Impressed by the online community’s enthusiasm, studio executives agreed to a further five days of shooting earlier this month to add more gore. The Hollywood Reporter said this would likely change the rating from a PG-13 to the harder-edged R.

The project has been knocking around Hollywood for more than three years and initially prompted ridicule because of the title. Executives changed it to Pacific Air Flight 121 before returning to Snakes on a Plane.

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