Since becoming the father of a baby girl, I’ve noticed just how screwed up the toy business is. Boys have toys aimed at them that look cool, come in a multitude of colors and encompass a vast array of subject matters. Girls’ toys, on the other hand, seem to all be pink, deal with dressing up like a slut or a princess, and all appear to be fluffy and frilly.

This, as you can imagine, disturbs me greatly.

Picture my dismay, then, as my eyes rolled back even further into my head this morning when I read that the burlesque act turned pop group, The Pussycat Dolls, have inked a deal with Hasbro to market dolls towards little girls.

The label, which, along with Antin, redesigned the act as an R&B-influenced pop group and released its debut CD last year, has struck a deal with Hasbro, the toy maker, to create a line of fashion dolls modeled on its six members. The toy line - designed to mimic the act’s playfully risqué style - is expected to be on sale by this year’s holiday season. Hasbro executives estimate that the dolls, intended for children from 6 to 9, will carry a retail price of about $14.99, with the label receiving a royalty on sales.

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