Of course, you have to live in China to get them, since this is their brilliant plan to combat the rampant piracy problem the movie studios have in Asia. If it works over there, do you think that the rest of the world will see some sort of similar price cut, or will we just see an increase in lawsuits against downloaders?

Warner Home Video has begun trial sales in China of a movie DVD priced at just Rmb12 ($1.50), a move likely to anger consumers in developed markets such as Europe and the US, who typically pay $20-$30 for a recently released film on DVD.

The test sales of the modestly packaged edition of the The Aviator mark one of the boldest efforts yet by an international film company – WHV’s Chinese joint venture, CAV Warner – to adjust its marketing strategies to the potentially huge but piracy-plagued Chinese DVD market.

[via]

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