The summer licensing craze is underway, and I’ve already seen the first unfortunately named bit of tie-in merchandise. Judging by the fact that the Superman on the box is most definitiely non-emo, Nestle is licensing the character to get in on the inevitable feeding frenzy that will be the Superman movie juggernaut without having to pay the extra Routh-tax. This is fair enough, I’m not too sure they thought equally as hard about the name they went with - do I really want to refresh myself this summer by sucking on Superman’s Stick? The Teen Titans Hero Pops are a lot less entendre-esquely named, and have the cooler box art to boot. Plus, there appears to be both “lime” and “grape” flavors as opposed to Superman’s generic “rainbow.”

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