Holy the crap, if this is true, then Nintendo will rule the holiday season. Full story at Forbes.com.

Bet on the Wii will selling for less than $200, says Scott Steinberg, vice president of marketing for Sega (other-otc: SEGNF.PK - news - people ), one of the major game publishers for Nintendo consoles. Prices for both the Microsoft and Sony machines are higher due to their heavy-duty processing power, and the PS3 will also feature Sony’s next generation Blu-Ray DVD drive.

Because the Wii’s hardware is relatively simple compared to its brawnier rivals, Nintendo should be able to crank out machines faster than Microsoft and Sony, Steinberg predicts. Last fall Microsoft struggled with supply issues for the Xbox and couldn’t keep up with demand; it has since sold 5 million units and says it will have moved 10 million units by the time Sony launches in November. On Monday, Sony said it would have two million PS3s on stores at first, and six million by the first quarter of 2007.

The News, Video Games