Civil War is late, delaying damn near the rest of Marvel’s line, including all their big titles, and Brian Hibbs is P-I-S-S-E-D.

There is art, and there is commerce, but as a retailer, and for the sake of the industry, there has to be a regular churn of ongoing titles to provide the cash flow to keep everyone going. That’s just a bottom line reality.

But as pathetic as ALL-STAR anything and DAREDEVIL: FATHER have become, the problems are multiplied a thousand-fold for a core-universe crossover book like CIVIL WAR.

June’s sales chart says that $21.24 million dollars of comics were in the Top 300, of that, CIVIL WAR #2 was nearly $760,000 of that — what’s that? about 3.5% of the month’s total? CIVIL WAR is now “on hold” for a month (then another month, after that), and that’s more than 3% of the month’s dollars just gone *snap*, like that.

It kills confidence in Marvel as a brand among consumers, as the domino affect cascades across the whole line. YOU CAN NOT DO THIS WITH CROSSOVERS.

Even if you have to replace George Perez with Ron Lim.

Comics