Hasbro’s announced their first Marvel Babies product - Itsy Bitsy Spider-Man, an 18″ tall baby-shaped Spidey doll that dances while singing “Itsy Bitsy Spider” and the Spider-Man theme song. Basically a less frightening version of those creepy Santa Claus animatronics that you see for sale at Rite Aid every Christmas season. Apparently the doll and other Marvel Babies stuff was previewed at San Diego, but I’ll be darned if I recall seeing any of them.

The ITSY BITSY SPIDER-MAN plush toy shows off his dance moves while singing two different childhood classics: “The Itsy Bitsy Spider” and the “Spider-Man and Friends” theme. And, Spidey isn’t limited to just dancing and singing — he laughs with his playmates while encouraging them to dance and sing along.

“Spider-Man has demonstrated his appeal and merchandising strength in the preschool aisle,” says Toy Wishes contributing editor Chris Byrne, aka The Toy Guy(R). “The new ITSY-BITSY SPIDER MAN balances super hero role play with a cuddly friend that’s fun and developmentally consistent with how these youngest fans experience and play with their favorite characters.”

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