I don’t know why exactly, but it’s always seemed to me like college campuses are the places companies should be focusing their marketing powers when it comes to comics. Forget about the kids - they’ll find them when they’re good and ready. College students are where the money’s at because even if they don’t have disposable income, they’ll still spend like fiends thanks to all those sweet, sweet introductory credit card deals being shoved down their throats on every trip through the student union.

Another market I’ve always thought was being sorely missed, especially when it comes to Vertigo’s horror books, is the female one. My wife reads comics, and a number of our chick friends do as well, and while their specific tastes do vary, they all seem to have an appreciation for the darker, nastier stuff. Preacher, Sandman, Hellblazer, Ennis, Moore, Gaiman - women like this stuff, and if it was made more public that they exist, I firmly believe we’d see an influx in readership. Those Stephen King books don’t sell themselves, right?

At any rate, here’s a link to a review that sort of links both of these theories of mine together. A college paper review of a Garth Ennis book written by a woman.

Spread the word!