I suppose this might be loosely related to comic books, considering Jones Soda has done promotions with comic book publishers in the past. I remember when they released Jim Lee labels - I believe it was Wildstorm-themed labels - years ago. I was working my part-time comic store job and we must have sold a good ten cases of the stuff.

No matter - the inportant theng here is that Jones Soda is making a break from the soda pack and is dropping the high-fructose corn syrup poison in favor of the (somewhat) healthier and much better tasting cane sugar. If the big guys follow in these footsteps, the world will be a better place - there’s no comparison between the Mexico-brewed Coke with cane sugar versus the stuff we’re normally forced to drink here in the states.

Seattle-based Jones, which makes root beer, cream soda and quirky drinks with flavors such as turkey and gravy, will sell 12-ounce canned sodas with pure cane sugar after Jan. 1. All of the company’s products will make the switch by mid-2007, van Stolk said.

The change at Jones Soda comes at a time when high fructose corn syrup, which became a common sweetener for sodas in the late 1970s and early 1980s, has received negative publicity as being linked to obesity and diabetes.

…”Jones Soda is a treat. It’s an indulgence,” van Stolk said. “If you are going to sell a treat, you should make people feel good about it. Pure cane sugar has a different taste. It’s a cleaner taste, and people feel good about it. It’s a little thing. But in the beverage industry, it’s really challenging to do.”

General, Comics