I suppose this might be loosely related to comic books, considering Jones Soda has done promotions with comic book publishers in the past. I remember when they released Jim Lee labels – I believe it was Wildstorm-themed labels – years ago. I was working my part-time comic store job and we must have sold a good ten cases of the stuff.
No matter – the inportant theng here is that Jones Soda is making a break from the soda pack and is dropping the high-fructose corn syrup poison in favor of the (somewhat) healthier and much better tasting cane sugar. If the big guys follow in these footsteps, the world will be a better place – there’s no comparison between the Mexico-brewed Coke with cane sugar versus the stuff we’re normally forced to drink here in the states.
Seattle-based Jones, which makes root beer, cream soda and quirky drinks with flavors such as turkey and gravy, will sell 12-ounce canned sodas with pure cane sugar after Jan. 1. All of the company’s products will make the switch by mid-2007, van Stolk said.
The change at Jones Soda comes at a time when high fructose corn syrup, which became a common sweetener for sodas in the late 1970s and early 1980s, has received negative publicity as being linked to obesity and diabetes.
…”Jones Soda is a treat. It’s an indulgence,” van Stolk said. “If you are going to sell a treat, you should make people feel good about it. Pure cane sugar has a different taste. It’s a cleaner taste, and people feel good about it. It’s a little thing. But in the beverage industry, it’s really challenging to do.”
YAY!
Good for them. High Fructose corn syrup is poison.
GOOD JOB!!!!!! high fructose corn syrup is freaking crap! it makes you fat and unhealthy!!!!! but thanks for switching it taste really good, i get some everytime i come into a store i buy it, its just really good without the high fru-crap!!! i would have to say with fufu berry and green apple, its better without the high fru-crap
Being Fructose intolerant as well as lactose intolerant I am thrilled that there is a soda that I can consume without worrying. Thanks Jones Soda!
Whether or not HFCS does contribute to the development of diabetes or excessive obesity remains to be proven, but it does feel good to know that my 12oz. can of Green Apple isn’t artificially sweetened with a cheap, bulk vat of corn syrup.
Now if only Jones would sweeten its diet with STEVIA instead of Splenda…