In an odd bit of news, Warner Brothers has announced that they’ve granted licensing rights to their DC characters to the company that makes Crocs shoes. I’m not sure if that means we’ll see ugly plastic shoes with the bat symbol patterned all over them, or if Crocs plans on marketing those weird little pins/buttons that people seem to like to plug the holes with, but either way, they’ll be on the market before you know it.
Full press release after the jump.
Warner Bros. Consumer Products, Inc. Grants License to Crocs, Inc. for DC Comics-Themed Footwear Line
NIWOT, Colo.–(BUSINESS WIRE)–Crocs, Inc. (NASDAQ: CROX) today announced that it has entered into a licensing agreement with Warner Bros. Consumer Products, Inc. The agreement, which covers both Crocsâ„¢ footwear and Jibbitzâ„¢ shoe charms, among other products, allows Crocs and Jibbitz to license properties by Warner Bros. Consumer Products on behalf of DC Comics. The new Crocsâ„¢ footwear designs will feature DC Comics Super Heroes legendary characters such as Batman, Superman, Wonder Woman, and more.
“This exciting agreement with Warner Bros. Consumer Products is another positive step forward in the evolution of our licensing strategy,� commented Ron Snyder, CEO of Crocs. “Partnering with leading entertainment companies like Warner Bros. will allow us to continually bring fresh, new products to consumers from all walks of life and we look forward to capitalizing on the many opportunities that exist going forward.�
Karen McTier, Executive Vice President of Domestic Licensing and Worldwide Marketing for Warner Bros. Consumer Products added: “Crocs is universally recognized for creating diverse footwear for all ages and partnering their unique product line with the brands of DC Comics is a natural fit.�
The new line will be available at select U.S. retail locations in summer 2007.
Ick Ick Ick. Once I saw one of the “geeks” on BEAUTY AND THE GEEK wearing these things, I knew for sure it was over. Of course, I hated them when I first saw the wiffle ball-inspired shoes at the San Diego Con, too, so I’m staying consistent. DC-Crocs? NooooooOOOOOooooooOOO!!!