According to a Jupiter Research study, 62% of music executives believe that if they were to stop adding DRM to their digital offerings, sales would increase, and 54% believe that the current DRM structure is too restrictive. Thats all well and good, but despite this trend, they’re still addicted to the notion of gumming up the works by slapping their DRM on everything they can.

Despite these feelings, said Mr Mulligan, record labels are committed to using DRM because their digital music strategies revolve around these technologies.

“Despite everything that has been happening the record labels are not about to drop DRM,” said Mr Mulligan. “Even though all they are doing is making themselves look even less compelling by using it.”

Currently, he said, labels were sticking with DRM because they saw it as a tool for protecting their rights. However, he added that he could foresee a day when DRM was used to manage these rights and monitor what people did with music rather than stop them.

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