Any press may be good press, but when your company’s own president publically states that two thirds of the responses to the character revamp have been negative, you gotta be a little concerned. Of course, the most worrying thing I found in the piece is that there’s a mother out there who feels the Newsarama message boards are an appropriate place for her eight and ten year old daughters to interact with people.

Archie’s dedication to tamer tales sits well with such mothers as Tracy Edmonds of Yorba Linda, who allows her 8-year-old daughter, Sarah, to read Archie comics without prescreening them.

Though she hasn’t read Archie comics since she was a child, Edmunds was taken aback when she first saw the updated look circulating on the Web. “I immediately showed the cover to Sarah, and she asked me, ‘Why are they ruining Archie?’ ” Edmunds says.

“The art is my favorite thing, and I don’t want them to change it,” adds Sarah, who along with her mother and her sister Shelby, 10, contributes to the Newsarama website.

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