Japanese Spidey 3 Merchandising Brings The Empty Lifting
Author: Stephen Gerding
March 10th, 2007
I really, really, really hope one of our readers can provide a more accurate translation for this, or at least explain what the hell kind of food stuffs “empty lifting” is. Best I can tell, it’s some sort of deep fried ball, tofu perhaps, or possibly dough or fish. And it tastes like black pepper. Either way, you can buy it at Lawson’s (sort of a Japanese 7-11, I believe) in a nifty Spider-Man 3 branded evil owl container.

1. “Empty lifting black” sale
With movie “spider man 3″ the spider man transfigures in the black spider man, unfolds the fight with the new enemy. With Lawson represented the black spider man “empty lifting black” is sold then as a new flavor of original FF commodity “empty lifting”. As for “empty lifting black” the stimulus which is made is black pepper taste of feature. The package has become the collaboration package “of spider man 3″.
From March 20th (Tuesday) we sell in release of the movie in Lawson of beginning and entire country.
In addition, from the middle of April the “empty lifting black” is inside the Lawson store that it flies about, as the joint sale and promotion by 2 corporations it is the schedule which does the collaboration TVCM “of spider man 3″.Trade name: Empty lifting black (black pepper)
Price: 210 Yen (including tax)
Sale day: 2007 March 20th (Tuesday) -
Commodity feature: The spy sea by the black pepper actualizing tasting
You can read the full press release in it’s original Japanese here.
Added: Thanks to Ken in the comments, we now know that Kara-age essentially means “deep fried stuff” and it’s most likely chicken in this instance. So there you go - Spider-Man chicken mcnuggets!
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3 Responses to “Japanese Spidey 3 Merchandising Brings The Empty Lifting”







March 11th, 2007 at 11:03 pm
Kara-age actually means deep-fried stuff, usually bite-sized chicken, although I suppose a machine translation could get it wrong with “empty lifting” very easily.
March 12th, 2007 at 8:04 am
this is awesome
March 12th, 2007 at 1:05 pm
I can’t think of a better term to describe junk food than “empty lifting”. I will use it in regular conversation (” Hey, wanna do some Empty Lifting at Pizza Hut?”)