TIme To Make The Slushees - 7-11s Converting To Kwik-E-Marts
Author: Stephen Gerding
March 28th, 2007
In an effort to promote the upcoming Simpsons theatrical release, the 7-11 corporation has entered into negotiations with FOX’s marketing to convert some of their storefronts into Kwik-E-Marts. The deal would only affect eleven of the stores across the nation, so you’d better expect to do some driving in your future if you want your photo taken next to a cultural touchstone. Hopefully they’ll complete the look by parking replicas of the Simpson family car in front of each store.
Customers also will be able to buy products inspired by the nearly two-decades-old show, including KrustyO’s cereal, Buzz Cola and iced Squishees (the cup says Squishee, but the contents will be Slurpee).
The chain also will use pictures of Simpsons characters to promote 7-Eleven’s line of fresh foods, such as placing the face of Homer and his classic “Mmmm . . . sandwich” quip on sandwich wrappers.
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