With everything that goes on in NYC during the summer, I can’t even conceive of how much Sony is spending on what they’re calling Spider-Man Week, which runs from 4/30-5/6. But it’ll get serious air time around these parts (not that anyone around NYC needs convincing to go see it…) and the kids will go nuts.

And how about that closing night celebration at the Apollo where dudes are going to purportedly “compose original raps about Spider-Man and his many adventures”? Hmm.

Spread the word!