Spidey Has 33% Less Sugar Than Other Superheroes
Author: Stephen Gerding
May 14th, 2007
Apparently these are only available at Wal-Mart, so those of us who do their best to avoid the megastore’s locations have quite the moral dilemma on our hands. I do like the taste of blue raspberry drinks, though….
Cott spins a web! Spider-Man 3 soft drinks launch across the U.S.
TORONTO, May 11 /PRNewswire-FirstCall/ — Cott Corporation (NYSE:COT; TSX:BCB), the world’s largest retailer brand soft drink provider has launched Spider-Man(TM) 3 soft drinks in partnership with Wal-Mart. The special product line ties in to Columbia Pictures’ Spider-Man(TM) 3, which shattered box office records in its opening weekend and is currently playing in theatres nationwide.
Cott has launched three flavors of the beverage in 12-pack 8 oz small portion cans. Green Apple, Blue Raspberry and Orange Spider-Man(TM) 3 sodas, under license from Spider-Man Merchandising L.P., are available in all Wal- Mart stores across the U.S. The products have 33% less sugar than regular soft drinks and are fortified with eight vitamins and minerals, satisfying both moms and kids alike.
“Our license agreement for the Spider-Man(TM) 3 brand is another example of Cott’s successful focus on innovation and customer partnership,” said Brent Willis, Chief Executive Officer of Cott. “Spider-Man is one of the world’s top character franchises. This is a great seasonal addition to a retailer’s beverage program and demonstrates our ability to support brands with exceptional products and packaging.”
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