Apparently the Nielsen rating people do more than just tell the networks which shows to cancel as they’ve just released a study on the effect Harry Potter’s had on the entertainment industry. Some high points:

• US and UK sales of the books alone have topped over 50 million copies.
• The final book is garnering more internet interest than the latest movie installment.
• The movies have aired on TV 366 times already.
• Aside from the first movie’s advertising budget (22 million), the flicks have had relatively modest marketing budgets of 14-15 million bucks a pop.

All in all, not too bad for a nerd in glasses!

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