There’s some excellent advice for self-publishers in this article, especially towards the end.

For aspiring self-publishers, the Internet has made transforming Grandma’s recipes into a glossy paperback look deceptively easy. There are scores of services online that writers can hire to edit, market and print their books, and many thousands of people use these services each year. Beyond that, national book chains are often willing to put a couple of copies in an author’s neighborhood store, which can be another confidence booster.

But actually selling a decent number of books is another matter altogether, as Mr. Bosah and his wife, Ngozi Osuagwu, a gynecologist, discovered.

Today, 4 ½ pallets of books clutter the three-car garage at Mr. Bosah’s expansive, modern home. The 330 boxes, each holding 26 books, fill virtually an entire bay. More than half of his original order remains unsold. The 44-year-old Mr. Bosah, who was born and college-educated in Nigeria and arrived in the U.S. in 1987, says that editing, publishing and shipping the book has consumed at least 2,500 hours of his time. “I’m a tough-minded optimist,” he says.

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