Does anyone really, truly care about supermodels anymore? CBS seems to think so since they’re dedicating an hour of programming and a ten million dollar budget to a Victoria’s Secret fashion show special.
“The notion that we pander to men or advertise to men is ridiculous, ludicrous,” he said backstage before the show, pausing midsentence to greet models on their way to hair and makeup. “Maybe 2 percent of our customers are men. Women shop us every day. … Guys come in twice a year: December 24 and February 14.”
Women make up slightly more than half of the show’s viewers, according to ratings information provided by CBS. But overall viewership has declined each year, from more than 9 million in 2002 to just more than 6.5 million last year.
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