The New York Times has an interesting piece up on what was probably an inevitability: large media conglomerates looking to buy their way into the game business.

“The media industry may be getting Guitar Hero envy.

Sunday’s announcement that Vivendi will take a majority stake in Activision won praise from many analysts, and it got Wall Street wondering if other media conglomerates would consider buying video-game companies. Brent Thill, an analyst who covers Activision for Citigroup, called the Vivendi-Activision transaction “very complementary� and speculated that “global media [companies] are likely to kickstart their video game acquisition strategies.�

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