Looks like someone’s due for a raise - who knew that counter programming a tweener girl flick against the Superbowl would be so lucrative? Apparently not even Disney, since they only planned for the concert flick to be in theaters for a mere seven days until the weekend box office numbers came in.

“Hannah Montana & Miley Cyrus: Best of Both Worlds Concert,” the 3-D film chronicling her recent tour, was the biggest debut ever over Super Bowl weekend, pulling in $29 million, according to studio estimates Sunday.

Distributor Disney planned to have the movie out for only a week but now has decided to keep it in theaters until it runs its course.

The concert film — featuring 15-year-old Cyrus both as herself backstage and as her Disney Channel character, pop sensation Hannah — filled the void for fans unable to catch one of the live shows on the Hannah Montana 54-date tour.

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