Apparently somebody thought it was a good idea to name a furniture line about the title character in Nabokov’s unbelievably brilliant novel Lolita. Some mummies got upset, and perhaps rightfully so.

Granted, I’m sure the guys who developed the product name were thinking of the term itself, which has a life of its own outside the book. But, really, would you unironically name anything after the character Dolores Haze, a 12-year-old who has a sexual relationship with her stepfather?

Whereas many mothers were familiar with Vladimir Nabokov and his famous novel, it seems that the Woolworths staff were not. At first they were baffled by the fuss. A spokesman for the company told The Times: “What seems to have happened is the staff who run the website had never heard of Lolita, and to be honest no one else here had either. We had to look it up on Wikipedia. But we certainly know who she is now.”

Spread the word!