Somewhat annoyingly, “Profile 2.0″ is the next gen of Blu-Ray players and discs. What makes it better than current Blu-Ray (aka “Profile 1.0″)? Apparently fairly meaningless features like picture-in-picture and Internet access. The fun part is Profile 2.0 discs will only play on Profile 2.0 players, which aren’t even on the market yet. However, PS3s will be upgraded for Profile 2.0 through a firmware download, which is kind of neat.

Sony plans on launching this new, sure-to-be-confusing-and-frustrating-to-the-average-consumer technology, which Sony is calling BD-Live, on April 8 with two completely inexplicable titles: the critically panned “Walk Hard: The Dewey Cox Story” and the justifiably forgotten Schwarzenegger dud “The 6th Day.”

Sony’s two BD-Live titles each include exclusive downloadable theatrical and home video previews along with a FAQ about BD-Live functionality. “Walk Hard” includes three featurettes that star Bill Hader as Derek Stone, a historian and expert “Coxologist.” These featurettes are available only via the BD-Live download.

BD-Live titles also have the potential to enable a wide range of Web-based features, including ringtone and wallpaper downloads, peer-to-peer interactions, live virtual events and gaming.

General, Movie/TV, On DVD, A/V Club