This past weekend’s New York Times Arts & Leisure section had a great profile of the legendary Al Jaffee, creator of the near-iconic Mad Magazine Fold-In, and another personal old-school Mad fave, Snappy Answers To Stupid Questions.

If you were young at any time in the last 44 years, you know the fold-in: the feature on the inside of Mad’s back cover that poses a question whose answer is found by folding the page in thirds. September 1978: “What colorful fantastic creature is still being exploited even after it has wiggled and died?” A picture of a garish butterfly, folded, becomes an equally garish Elvis.

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