Jade Giant-sized article in the NY Times today all about the struggles of this summer’s Incredible Hulk movie.

READ! About meddling egotistical movie stars!

SEE! Hollywood execs trying in vain to spin lukewarm hype!

WITNESS! General public disinterest!

The trailer, engineered to vanquish memories of the 2003 film, arrived last month and instantly polarized the comic book crowd. The look of the new Hulk — meaner and greener — won praise from some fans online, but several influential tastemakers held their noses.

Entertainment Weekly pronounced the computer-generated effects “totally fake-looking,” while obsessedwithfilm.com deemed the project “just hideous.”

And then there’s the bickering among the creative team.

The trailer didn’t do too much for me, either. Looks pretty routine. Although I think my favorite part of the article is the insinuation that this movie is going to be more for the ladeez…even though Ang Lee’s Hulk was practically a chick flick in disguise.

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General, Movie/TV, Comics, In The Theaters