Some clever and inventive person or persons is running around switching up elements of advertising posters on the NYC subway. I’m not sure exactly how they’re doing it, but it’s neat-o.

I’ve seen the sort of random ripped collages people have been doing for a while (the posters now are essentially big plastic stickers stacked on top of one another), but nothing with structure and meaning like the ones in the link. I’ll be on the lookout from now on…

Thanks to And I Am Not Lying for the heads up and pics.

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