Wow, not since the immediately pre-speculator era (late 80s) has a superhero movie actually sold superhero comics. But according to PW, the blockbusting Iron Man flick is doing exactly that.

Having two new Iron Man books labeled “#1” made prospective readers feel a lot more confident about pulling them off the rack, adds Malve. “You see people coming in and they’re not as tentative, not as afraid to pick it up. Everything Iron Man is selling out right now, which I’ve never had happen in all these years of [comic book] movies.”

“I thought I ordered way, way too many, but that wasn’t even close to being the case. The sales of [those two books] have been phenomenal,” says Jud Meyers of Earth 2 Comics in California, who is out of Viva Las Vegas, and about to run out of Invincible Iron Man. “There’s no doubt it brought people into the store.”

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General, Movie/TV, Comics, In The Theaters