Weird, random article on the upcoming San Diego Comic Con. The two main points: 1) the con has grown to mean a lot to Hollywood in terms of grassroots marketing, and 2) the nerd/geek stigma is still in full effect — now and forever, perhaps.

The Con, as devotees like to call it, is disconcertingly large. Last year a capacity crowd of about 125,000 crammed into the San Diego Convention Center, while a ticketless 25,000 or so were left sweating in the hot sun. (The Sundance film festival, by contrast, draws 45,000, spread over 10 days.)

It is weird. The convention officially requires that model weapons remain holstered or sheathed.

And it is decidedly low-rent. No. 33 on the official tip sheet lists the grocery chain Ralph’s Market as an alternative to dining out. The Bio International Convention in San Diego, a gathering of the biotechnology industry, with one-sixth as many attendees, produces about double Comic-Con’s $41.5 million in economic impact on the city.

General, Comics, Conventions