Sure comic book flicks are all the rage these days, but somewhat surprisingly, the publishing side of things is also doing quite well…

But here’s a secret about comics that has been hiding in plain view amid all the cinematic hoopla: At Marvel Entertainment (MVL), the industry’s largest player, revenues for its print wares have been growing in double digits for the past three years and profit margins have been running at close to 40%.

Wow, this is the first time anyone’s said comic book publishing was thriving in, I dunno, 20 years or so?

Spread the word!