I’ve always been fascinated by the art used to promote concerts, and still hold out hope that I’ll have the opportunity to design posters for shows someday myself. Back when they were relatively inexpensive, I bought a silkscreened poster or two for my wall, but eventually the public caught on to how badass this form of pop art is and the prices have skyrocketed with some posters pulling in thousands of bucks a pop. Hopefully some of the LA galleries will try to get this show or something like it out here.
“This is art meant to advertise,” says Makholm. “It is meant to go up on a wall for a certain amount of time and be taken down. But that’s the beauty of it. We can still find fabulous artistic expressions and be able to own them; it’s not about how expensive it is.”
One trio of posters advertises three different concert dates for the same band. One shows a happy family out on a picnic, another depicts a stampede of dinosaurs, and the third, a stampede of mechanical dinosaurs. Put the three posters in chronological order and you see that the monsters of both the past and the future are descending onto that innocent picnic. The name of the band? Widespread Panic.
Kristin Makholm says there have been rock posters as long as there’s been rock and roll, but until recently the artistic energy was centered on LP album covers.
“Once the LP started dying out in the mid-1980s what did we have? We had CDs - little small things in plastic covers that never really generated the same kind of excitement or collectibility amongst the fans who were just crazy about the music,” says Makholm. “And so the poster started filling that demand.”