Star Wars: The Clone Wars Gets Primo Marketing Partners
Author: AF Duncan
July 2nd, 2008 5 Comments »
Thought the upcoming animated Star Wars flick was just a relatively minor Lucasfilm effort meant for die-hards and to spark interest in an animated TV series? Because it sure looks like it. But think again! This puppy’s getting the full-court press.
Starting this week, Toys “R” Us is mounting digital clocks in all 585 of its stores that will count down to July 26, when more than 225 of those stores will open at midnight to begin selling toys from the latest “Star Wars” film, “The Clone Wars,” an animated movie that opens in the United States on Aug. 15. Two of the retailer’s flagship outlets, in Mission Bay in San Diego and in Times Square, will hold costume and trivia contests that night as well, and will give away limited-edition “Star Wars” toys with every purchase.
This time, even McDonald’s is getting involved, with its first ever Happy Meal promotion for a “Star Wars” movie.
Perhaps the most telling line in the article:
“Sometimes George works in strange ways,” said Howard Roffman, president of Lucas Licensing.
Uh…










